JEFF ROSE STUDIOS
Creative Director | Sr. Art Director | Sr. Graphic Designer | Photographer | Videographer | Leader
Resume
GOAL
I’m a passionate and strategic Creative Director with over 15+ years of hands-on leadership in the tactical, outdoor, and lifestyle industries—where brand storytelling meets high-impact design. My focus is bringing brands to life across every touchpoint—digital, print, packaging, social, retail, and events—building strong emotional connections with the audience.
At 1791 Outdoor Lifestyle Group, I lead creative direction across all brands, including 1791 Gunleather, EDC, and Industries. From visual identity and packaging to video production and photography, I ensure brand consistency and visual excellence across platforms. I’ve also developed trade show booths and POP that reinforce the brand’s premium positioning.
Previously at Sentry Products Group, I drove full-spectrum marketing and creative strategy, launching new products and leading cross-functional teams through impactful campaigns. At Vista Outdoor, I shaped the creative voice of powerhouse brands like Federal Premium, Savage Arms, and Blackhawk!, directing work across branding, packaging, catalogs, trade shows, and integrated campaigns.
With hands-on experience as an art director, graphic designer, painter, and illustrator, I bring a wide-ranging creative toolkit to every project. Whether it's developing a full-scale brand identity, crafting compelling visuals, or creating original artwork, I’m ready to roll up my sleeves and build something that captivates and converts.
I don’t just develop ideas—I bring them to life through sharp design, powerful storytelling, and a deep understanding of what makes brands stick. Whether leading a team or getting deep into the creative process myself, I’m focused on work that delivers results, builds brand equity, and leaves a lasting impression.
EDUCATION
Old Dominion University |
Bachelor of Fine Arts, Graphic Design
EXPERIENCE
Jeff Rose
506 Arctic Ave
Virginia Beach, Va 23451
Email: jeff@jeffrosestudios.com
Phone: 757-575-6622
Creative Director | Senior Art Director | Senior Designer
Professional Summary
Strategic and hands-on Creative Director with over 15 years of experience shaping the visual identity of multi-million-dollar brands in the tactical, outdoor, and consumer lifestyle markets. Expert in brand development, graphic design, video production, lifestyle-product photography and integrated marketing strategies. Known for leading high-performing creative teams and delivering compelling visual narratives that drive engagement, increase brand equity, and generate revenue. Proven ability to transform creative visions into engaging, marketable realities while fostering innovation, collaboration, and excellence.
Education
Bachelor of Fine Arts in Graphic Design, Visual Communications, and Marketing
Old Dominion University
Professional Experience
1791 Outdoor Lifestyle Group — Creative Director-Senior Designer-Photographer
2022 – Present
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Lead creative direction for all 1791 brands including 1791 Gunleather, EDC, and Industries.
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Oversee branding, design, and content strategy across print, digital, packaging, and social media.
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Develop trade show booths, POP materials, and packaging that reinforce brand positioning.
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Manage and execute visual content for social channels and marketing campaigns.
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Shot and Directed Video/Photoshoots and ensured quality and consistency across all design outputs.
Sentry Products Group — Marketing & Creative Director
2020 – 2022
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Directed end-to-end marketing, branding, and creative strategy for tactical and outdoor products.
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Lead creative direction for all branding, marketing & sales collateral
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Led product launches, ad campaigns, and digital marketing initiatives.
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Managed a cross-functional team of designers and content creators.
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Shot and Directed Video/Photoshoots and ensured quality and consistency across all design outputs.
Vista Outdoor / ATK / Eagle / Blackhawk! — Senior Creative Manager (Various Roles)
2004 – 2020
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Directed creative departments across leading consumer brands like Federal® Premium, Savage Arms, CCi®, Eagle and Blackhawk!®.
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Led product launches, ad campaigns, and digital marketing initiatives.
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Led branding, video production, catalog design, tradeshow booth design & event materials, social media content, and packaging design.
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Managed cross-functional teams of designers, copywriters, and content creators.
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Directed & shot video/photo shoots and ensured quality and consistency across all design outputs.
Skills & Expertise
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Graphic Design (Print & Digital)
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Branding & Visual Identity
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Photography & Video Production
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Creative Direction & Team Leadership
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Packaging Design
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Social Media Content Creation
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Catalog Layout & Tradeshow Design
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Logo Design & Illustration
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AI & Emerging Technologies
Software Proficiency
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Lightroom, Acrobat, Bridge)
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AI Tools (ChatGPT, DALL·E, MidJourney)
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Microsoft Office (Word, Excel, PowerPoint, Outlook)
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Canon & Mac Systems
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E-commerce Platforms (Shopify, BigCommerce, Wix)
Awards & Recognition
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Multiple Telly Awards, ADDY Awards & Commercial of the year for Virginia Association of Broadcasters
Entrepreneurial Projects
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Mean Cupa Joe – Concepted, designed, and launched specialty coffee business & brand from the ground up. No pun intended.
https://meancupajoe.com -
– Developed a watersports and apparel brand, overseeing every aspect of business development and creative execution.
https://ohuus.com
References available upon request.